Wipeout HD
Check out WipeoutHD. The soundtrack alone (player located top-right corner of the site) is a strong indication of how aweome this game is gonna be. The site also features fly through videos of several race tracks, detailed info on teams, weapons and game modes - building the anticipation even further. The use of striking graphic design throughout harks back to the best titles in the wipeout series (i.e. original, XL, 3), this is a must-have PSN title for me. Cannot wait, proper excited.
Do the test
Watch this before reading further:
Here's a rare thing. An ad that is actually good. It's also a fantastic example of an advert that can only be effective when viewed in the online space - meaning, if this was on TV, I would have tuned out or voluntarily distracted myself within the first 2 seconds. Possibly even left the room to do something else "in the ad break". But because it's a youtube clip, and been forwarded to me by someone I know, from the get-go I feel I have it on good authority to pay attention. Paying attention to an ad? A truly viral one? A rare thing indeed.