Watch this before reading further:
Here's a rare thing. An ad that is actually good. It's also a fantastic example of an advert that can only be effective when viewed in the online space - meaning, if this was on TV, I would have tuned out or voluntarily distracted myself within the first 2 seconds. Possibly even left the room to do something else "in the ad break". But because it's a youtube clip, and been forwarded to me by someone I know, from the get-go I feel I have it on good authority to pay attention. Paying attention to an ad? A truly viral one? A rare thing indeed.
Do the test
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